# Glossary

A quick reference for the terms used across Voxoria and these docs. For the mental model that ties them together, see [Core concepts](/docs/concepts); for precise metric formulas, see the [Metrics reference](/docs/metrics).

**Account.** Your billing root. Holds your subscription, [credits](/docs/credits), and the workspaces beneath it.

**AI answer (chat).** One answer captured from a single prompt, on a single engine, on a single day. Every answer is broken down into mentions, sources, and sentiment — the raw material for all your analytics.

**Audit (GEO audit).** An on-demand, AI-driven analysis of one tracked prompt that produces a verdict, a scored diagnosis, a prioritised fix list, and a phased roadmap. Costs 100 credits. See [GEO audits](/docs/audits).

**Average position.** The average order your brand appears in when an answer lists or ranks brands. Lower is better.

**Brand.** A company tracked in a project — either your **own brand** (exactly one per project, the one you're measuring) or a [competitor](/docs/competitors).

**Citation / cited.** A source is _cited_ when it appears as a visible footnote or reference in the answer the reader sees. Distinct from _retrieved_. See [Sources](/docs/sources).

**Competitor.** A rival brand you benchmark against. Your own brand plus your competitors form the set every competitive metric is calculated against. See [Competitors](/docs/competitors).

**Credits.** Prepaid units you spend on actions. Today only audits consume them, at 100 per audit. See [Credits](/docs/credits).

**Endorsed / neutral / undermined.** The three labels each claim about a brand is scored as — helping, merely describing, or working against it. They roll up into net sentiment. See [Sentiment](/docs/sentiment).

**Engine (channel).** An AI answer surface Voxoria queries on your behalf, such as ChatGPT, Perplexity, Gemini, or Google AI Overviews. You track up to three per project. See [Engines](/docs/engines).

**Feature.** An attribute or capability AI discusses about a brand — pricing, support, integrations, and so on. Sentiment is broken down feature by feature. See [Sentiment](/docs/sentiment).

**Mention.** Each time a brand is named in an answer. Mentions power visibility, share of voice, and average position.

**Net sentiment (NS).** A score from −1 to +1 capturing whether a brand's narrative leans positive or negative, shown with a credible interval that tightens as evidence accumulates. See [Sentiment](/docs/sentiment).

**Organization (workspace).** A workspace inside your account where your team and projects live.

**Own brand.** The single brand a project is built around — yours. Competitive metrics compare it to your competitors. See [Core concepts](/docs/concepts).

**Plan.** Your subscription tier (Starter, Growth, Scale, or Enterprise). It sets your quotas — prompts, competitors, engines, seats, credit allowance — and which features are switched on. See [Plans](/docs/plans).

**Project.** The container for one brand you track, paired one-to-one with your own brand. Holds its competitors, prompts, engines, and captured answers. See [Core concepts](/docs/concepts).

**Prompt.** A buyer question Voxoria tracks for you, like "best CRM for agencies". Runs daily against your engines. Can be **active**, **inactive**, or **suggested**. See [Prompts](/docs/prompts).

**Retrieved.** A source is _retrieved_ when an engine fetched the page while working out its answer, whether or not it ends up cited. See [Sources](/docs/sources).

**Sentiment.** Whether AI describes a brand positively, neutrally, or negatively. Shown as a 0–100 score on the dashboard and as net sentiment on the Sentiment page. See [Sentiment](/docs/sentiment).

**Share of voice.** Your brand's mentions as a share of all tracked-brand mentions — how much of the conversation you own versus competitors.

**Source.** A URL an answer drew on. A source can be **retrieved**, **cited**, or both. See [Sources](/docs/sources).

**Topic.** A theme that groups related prompts — pricing, comparisons, use cases — so you can read results by buyer need.

**Visibility.** The share of tracked answers that mention your brand at least once. The simplest read on whether engines know to include you.