List the anchor texts of a target's backlinks
/v1/tools/web.anchors.list/calls Needs an API keyReturns the anchor texts of the links pointing to a domain or page, with backlink and linking domain counts. Use it to see how other sites describe a target.
Tool web.anchors.list on Open web and SEO. Contract version 1, released 2026-10-27.
Over REST, send the input in the body. Over MCP, pass the same input to call_tool.
Both return the full response: the call's ID, status and cost, with this tool's result in output.
Input
targetstringRequiredThe domain or subdomain, without scheme or www, such as "moz.com", or the full URL of one page.
1 or more characters.
link_statusstringWhich backlinks count: live (still on the linking page), lost (gone from it, or the page itself gone) or all.
livelostallpageintegerPage of results, page_size per page. Anchors come by linking_domain_count, highest first.
At least 1.
page_sizeintegerResults per page. Each result adds to the price of the call.
From 1 to 100.
Output
A successful call returns these blocks in its output. A field not marked required can be null.
results
A list of rows. Always present, possibly empty.
anchorstringRequiredText of the links. Links with no text, such as image links, are not listed.
backlink_countintegerLinks to the target with this text.
dofollow_backlink_countintegerOf those, the links that pass ranking credit, having no nofollow attribute.
linking_domain_countintegerDomains that link to the target with this text.
linking_page_countintegerPages that link to the target with this text.
first_seen_atstringWhen a link with this text was first found, as an ISO 8601 timestamp in UTC.
lost_atstringWhen the last link with this text was lost, as an ISO 8601 timestamp in UTC. Absent while a link remains.