Glossary

A quick reference for the terms used across Voxoria and these docs. For the mental model that ties them together, see Core concepts; for precise metric formulas, see the Metrics reference.

Account. Your billing root. Holds your subscription, credits, and the workspaces beneath it.

AI answer (chat). One answer captured from a single prompt, on a single engine, on a single day. Every answer is broken down into mentions, sources, and sentiment — the raw material for all your analytics.

Audit (GEO audit). An on-demand, AI-driven analysis of one tracked prompt that produces a verdict, a scored diagnosis, a prioritised fix list, and a phased roadmap. Costs 100 credits. See GEO audits.

Average position. The average order your brand appears in when an answer lists or ranks brands. Lower is better.

Brand. A company tracked in a project — either your own brand (exactly one per project, the one you’re measuring) or a competitor.

Citation / cited. A source is cited when it appears as a visible footnote or reference in the answer the reader sees. Distinct from retrieved. See Sources.

Competitor. A rival brand you benchmark against. Your own brand plus your competitors form the set every competitive metric is calculated against. See Competitors.

Credits. Prepaid units you spend on actions. Today only audits consume them, at 100 per audit. See Credits.

Endorsed / neutral / undermined. The three labels each claim about a brand is scored as — helping, merely describing, or working against it. They roll up into net sentiment. See Sentiment.

Engine (channel). An AI answer surface Voxoria queries on your behalf, such as ChatGPT, Perplexity, Gemini, or Google AI Overviews. You track up to three per project. See Engines.

Feature. An attribute or capability AI discusses about a brand — pricing, support, integrations, and so on. Sentiment is broken down feature by feature. See Sentiment.

Mention. Each time a brand is named in an answer. Mentions power visibility, share of voice, and average position.

Net sentiment (NS). A score from −1 to +1 capturing whether a brand’s narrative leans positive or negative, shown with a credible interval that tightens as evidence accumulates. See Sentiment.

Organization (workspace). A workspace inside your account where your team and projects live.

Own brand. The single brand a project is built around — yours. Competitive metrics compare it to your competitors. See Core concepts.

Plan. Your subscription tier (Starter, Growth, Scale, or Enterprise). It sets your quotas — prompts, competitors, engines, seats, credit allowance — and which features are switched on. See Plans.

Project. The container for one brand you track, paired one-to-one with your own brand. Holds its competitors, prompts, engines, and captured answers. See Core concepts.

Prompt. A buyer question Voxoria tracks for you, like “best CRM for agencies”. Runs daily against your engines. Can be active, inactive, or suggested. See Prompts.

Retrieved. A source is retrieved when an engine fetched the page while working out its answer, whether or not it ends up cited. See Sources.

Sentiment. Whether AI describes a brand positively, neutrally, or negatively. Shown as a 0–100 score on the dashboard and as net sentiment on the Sentiment page. See Sentiment.

Share of voice. Your brand’s mentions as a share of all tracked-brand mentions — how much of the conversation you own versus competitors.

Source. A URL an answer drew on. A source can be retrieved, cited, or both. See Sources.

Topic. A theme that groups related prompts — pricing, comparisons, use cases — so you can read results by buyer need.

Visibility. The share of tracked answers that mention your brand at least once. The simplest read on whether engines know to include you.