GEO audits

Your dashboards tell you what’s happening — where you show up, who’s ahead, what AI says about you. A GEO audit tells you what to do about it. It’s an on-demand, AI-driven analysis of a single tracked prompt that turns your visibility data into a scored diagnosis, a prioritised list of fixes, and a sequenced plan you can hand to your team. It’s the flagship feature of the Take action workflow. To run one, see Running an audit.

GEO audits are in beta. The shape of the report may change as we refine it.

What an audit analyzes

An audit focuses on one prompt at a time. It reads everything Voxoria has captured for that prompt — the answers your engines produced, the sources they cited and retrieved, the competitors they named, and how your own brand appears across them — and it reads your brand’s own pages to judge them against what the engines reward.

The AI writes the judgement: the verdict, the scores, the gaps, the recommendations. The numbers behind it — your share of voice, where you rank, which answers mention you — are computed directly from your tracked data, not generated by the model. So the analysis is interpretive, but the facts it rests on aren’t invented.

Each audit costs 100 credits. See Running an audit for how credits work.

The verdict

Every audit opens with a headline read on where you stand for this prompt:

• Overall standing — one of absent, emerging, present, or leading, depending on how strongly AI engines feature you.
• On-topic — whether the prompt actually fits your product (on-topic, partially on-topic, or off-topic). A prompt the engines answer with a different category isn’t a fair fight.
• Winnable — flagged when the evidence says you can realistically move the needle here.

Alongside it, a strip of headline numbers: your weighted rubric score (with a target to aim for), share of voice for the prompt, tracked mentions across engines, and whether your brand is present at all.

What’s in the report

The report follows the same arc as the work it’s recommending — diagnose, prioritise, execute — across a set of tabs.

Overview

The executive summary. A plain-language read of where you stand, the opportunity (how far your weighted score could move by closing the gaps the audit found), and your top three priorities pulled from the full action plan.

Diagnosis

The deep diagnostic. A scored rubric grades your prompt across several dimensions tailored to your brand and category. Each dimension carries a current score and a target (on a 0–10 scale) and a weight, and the rubric is ordered by the biggest lever first — the gap that, closed, moves your score the most. Expand any dimension to see what’s missing, what engines reward for it, and the evidence behind the score. Below the rubric, blocking gaps rank the specific barriers keeping you from being recommended.

Competition

The competitive field — the brands engines named for this prompt, how often each appears, and where you sit among them — plus the category lanes the engines pull from and whether you’re present in each.

Channels

A per-engine breakdown: how many runs each engine produced, what it cited, the domains it leans on, and whether you appeared. Supporting evidence snippets show the actual quotes and citations behind the findings.

Action plan

The roadmap. An effort × impact matrix shows where to start — the high-impact, low-effort moves are the sweet spot. Below it, the full plan is grouped into phases, each with a goal and a rough timeline. Every action carries a priority, an expected impact, an effort rating, the rubric dimension it fixes, and a concrete deliverable with a win condition and a hand-off spec detailed enough to pass straight to whoever does the work. A closing roadmap lays out the phases and a target for your next review.

Where to go next

Ready to run one? See Running an audit. To understand the metrics an audit builds on, see the Metrics reference.