Sources

When an AI engine answers a buyer’s question, it leans on real web pages. The Sources page shows you which ones — the domains and URLs the engines pulled in while talking about your category. It’s how you turn “AI keeps recommending a competitor” into “because it keeps citing these three pages”, and from there into a content plan. For the precise definition of each metric, see the Metrics reference.

Retrieved vs cited

Two things can happen to a page inside a single answer, and Voxoria tracks them separately:

• Retrieved — the engine fetched the page while working out its answer. It shaped the response even if the reader never sees it. This is the engine’s research surface.
• Cited — the page appears as a visible source or footnote in the answer the reader sees. This is visible attribution.

The two are independent. A page can be retrieved without being cited (it informed the answer but wasn’t surfaced), and some engines cite a page without exposing that they fetched it. Keeping them apart preserves a real distinction: what the engine read versus what the reader is shown as the source. Retrieval metrics measure influence; citation metrics measure credit.

Domains and URLs

The page opens on two tabs:

• Domains — sources rolled up by site (e.g. g2.com, your own domain, a competitor’s).
• URLs — the individual pages.

A date-range filter applies to both. On Domains you can also filter by domain type (news, blog, review, official, and so on); on URLs you can filter to a single domain to see just its pages.

The Domains tab

Two charts sit above the table: Source retrieval by domain plots how often the top domains were pulled in over your window, and Sources type breaks retrievals down by the kind of site. The table below lists each domain with:

• Domain type — the category of site.
• Retrieved — the share of answers in which any page from the domain appeared as a source.
• Retrieval rate — the average number of pages from that domain pulled into a single answer. Above 1.0 means engines typically pull several pages from the site at once.
• Citation rate — how often the domain is cited per answer in which it’s used.

Click a domain to jump to the URLs tab filtered to its pages.

The URLs tab

The same chart pairing — Source retrieval by URLs and a Sources type breakdown by page type (homepage, article, listicle, comparison, and so on) — sits above a table of individual pages:

• Type — the structural classification of the page.
• Mentions — which of your tracked brands are named on the page.
• Retrievals — how many times the page appeared as a source in your window.
• Citation rate — how often it’s cited per answer that uses it.
• Updated — when Voxoria last read the page’s content.

The URL detail page

Click any URL to open its detail page — the full story of how one page shows up across your answers. It carries:

• A KPI strip — retrievals, citation rate, brands mentioned on the page, and when it was last read.
• Retrievals over time — the page’s pull-in count across your window.
• Retrievals by channel — which engines lean on the page, and how often.
• Mentions — the tracked brands named on the page itself.
• Prompts — which of your tracked questions surface this page.
• AI answers — the individual captured answers that retrieved or cited it.

This is where you decide what to do about a page: a competitor’s comparison article that gets retrieved across half your prompts is a content gap worth closing; a review site cited everywhere is a placement worth pursuing. To turn that read into a prioritised plan, run a GEO audit.