Prompts

Prompts are the buyer questions Voxoria tracks for you against the AI answer engines — questions like “best CRM for agencies” or “CRM with AI lead scoring”. Each active prompt runs once a day on every engine you track, and every answer it captures feeds your visibility, share of voice, sources, and sentiment. For where prompts sit in the wider model, see Core concepts.

Adding a prompt

Open the Prompts page and click Add prompt. Each prompt has:

• The question — write it the way a buyer would actually ask an AI assistant.
• A topic — the theme it belongs to (pricing, comparisons, use cases). Topics let you read results by buyer need rather than one question at a time.
• A country and language — the market the prompt is scoped to. The same question can behave very differently market to market, so each prompt runs in the locale you set.

Most of your starting prompts are created for you during onboarding — Voxoria generates a suggested set, grouped into topics and scoped per country, that you review and confirm. See the Quickstart. Add to them any time from the Prompts page.

Active, Inactive, and Suggested

The Prompts page splits into three tabs:

• Active — tracked daily. These are the prompts running against your engines and producing data.
• Inactive — paused. History is kept and still shows in your analytics, but no new runs are scheduled.
• Suggested — candidate questions Voxoria surfaces from your tracked answers, so you can spot emerging buyer questions worth tracking.

You can pause an active prompt (it moves to Inactive) and resume it later (back to Active), or delete one outright. Pause when you want to stop spending a tracking slot on a question without losing its history; delete when a prompt was a mistake.

How many prompts you can keep active depends on your plan.

Generated vs manual

Every prompt is marked by where it came from:

• Generated — Voxoria wrote it, either during onboarding or as a suggestion from your answers.
• Manual — you wrote it yourself.

Both are tracked identically. The distinction just tells you which questions came from you and which came from Voxoria.

The prompt detail page

Click any prompt to open its detail page. It shows that single question’s:

• Visibility trend — how often answers to this prompt mention your brand, over time.
• Headline KPIs — the key metrics for this prompt at a glance.
• Brand mentions — which brands AI names when answering it, and where you sit among them.
• Features — the attributes and capabilities AI associates with the brands in these answers.
• Fan-out queries — the related sub-questions engines branch into while answering.

This is where a broad score turns into an action list: it shows exactly which questions you win and which you lose. When a prompt needs work, it’s also the starting point for an audit.

Writing good prompts

The best prompts mirror the real questions your buyers ask AI — not your brand name. For a short guide to what to track and what to avoid, see Writing good prompts.