Dashboard

The dashboard — labelled Overview in the sidebar — is your project’s home screen and the first thing you see after signing in. It’s a single-screen health read: are AI engines naming you, how much of the conversation you own, where you rank against competitors, and which engines you show up on. For the precise definition of every metric here, see the Metrics reference.

The filter bar

Everything on the dashboard responds to the filter bar at the top. Narrow the view by:

• Date range — defaults to the last 30 days.
• Engine — one or more of your tracked engines.
• Topic — focus on a single buyer need.
• Country — for projects tracking more than one market.

Every tile, chart, and table below reflects the current filter, so you can read the whole picture for, say, “ChatGPT, pricing questions, last 7 days” in one move.

The KPI strip

Five tiles across the top give you the headline numbers, each with its change versus the previous period of the same length:

• Visibility score — the share of tracked answers that mention your brand.
• Share of voice — your mentions as a share of all tracked-brand mentions.
• Average position — the average order you appear in when an answer lists brands. Lower is better, so this tile flips the colour of its change indicator.
• Sentiment — a 0–100 read on whether AI describes you positively, neutrally, or negatively. The Sentiment page shows the same signal as net sentiment (−1 to +1).
• Citations — how often a page was shown as a visible source across your answers.

These are your board-level metrics. When one moves, the sections below tell you why.

Reading the three core metrics

Below the strip, three sections expand on Visibility score, Share of voice, and Average position. Each one pairs a chart with a ranking:

• Trend view plots the metric over time, with a line per brand, so you can see whether you’re climbing or slipping.
• Brands view switches the same data to a comparison across the top brands for that metric.
• The rank card beside it lists the top brands #1–5 for that metric, with your brand marked, so you can see your standing at a glance.

Toggle between trend and brands depending on whether you’re asking “how am I trending?” or “how do I stack up right now?”.

Competitive landscape

The Competitive landscape card ranks the brands in your project by net endorsement share over the last 30 days. Each row shows the brand, its visibility change, its net sentiment, and a visibility bar — your own brand is flagged. It’s the fastest way to see who’s ahead and whether they’re pulling away or falling back. Lower-ranked competitors are collapsed; View all opens the full Competitors page.

Where you appear

The Where you appear card breaks your coverage down by AI engine — how many mentions each engine produced and what share of your visibility it represents. If one engine carries most of your presence while another barely names you, that gap is a signal of where your narrative is thin. See Engines for how engine tracking works.

Empty states

New projects show prompts like “Visibility appears after prompt runs complete” until the first daily runs finish and answers are captured. Once data lands, the tiles and charts fill in automatically — there’s nothing to configure. See the Quickstart for what happens between setup and your first results.