Your brand profile

Your brand profile is the own-brand record for your project. Voxoria uses it to recognise you in AI answers, attribute your owned sources, and scope tracking to the right markets. Getting it right directly affects how accurate your visibility, share of voice, and source metrics are. For how your own brand relates to competitors, see Core concepts.

Where to edit it

Open your project settings and find the My brand section. Edit the fields below and save — changes apply from the next daily run.

The fields

Name. Your brand’s primary name. This is the label you see across charts and tables, and the main string Voxoria looks for in answers.

Aliases. Alternative names and spellings — abbreviations, product names, legal entity names, common misspellings. AI engines don’t always write your brand the same way twice, and a mention Voxoria can’t match is a mention you don’t get credited for. Aliases are how you catch every reference, not just the ones that use your exact name. If your visibility looks lower than it should, missing aliases are a common cause.

Domains. The websites you own. Domains define which sources count as “yours” in source analytics — so when an AI answer cites or retrieves a page, Voxoria can tell whether the evidence came from your content, a competitor’s, or a third party. Add every domain you publish on, including docs, blog, and regional sites, or your owned content won’t be attributed to you in the source mix.

Brand color. The color used for your brand in charts and swatches. Cosmetic, but it makes you easy to pick out against competitors at a glance.

Markets. The countries you operate in. Markets inform how Voxoria tracks you and frame your results around the regions you actually sell in.

Overview. A short description of what you do. It gives Voxoria context about your brand and category, which helps it understand and classify how AI talks about you.

Keep it current

Treat your profile as living. When you rebrand, launch a product, add a domain, or enter a new market, update it here — the quality of everything downstream depends on Voxoria recognising you correctly. To set the brands you’re measured against, see Competitors; for the questions you’re tracked on, see Prompts.