Writing good prompts

The best prompts mirror the real questions your buyers ask AI — not your brand name. Get this right and your visibility, share of voice, and sentiment all measure the conversations that actually decide deals. This guide covers what to track and what to avoid. To add or manage prompts, see Prompts.

Ask category and use-case questions

Track the questions buyers ask when they don’t yet know who you are — “best help desk for small teams”, “tools for SOC 2 compliance”. These are the answers where you want to show up, because they’re how AI builds a buyer’s shortlist.

Add comparison questions

Track comparisons and alternatives — “Notion vs Confluence”, “alternatives to Salesforce”. This is where AI engines decide who belongs in the consideration set, so it’s where you most need to know whether you’re named.

Don’t track your own brand name

Avoid prompts like “What is Acme?”. They’ll almost always mention you, which tells you nothing about whether buyers discover you. Branded questions inflate your numbers without measuring real visibility.

Scope to the markets you sell in

Set the right country and language on each prompt so you’re measuring the buyers you actually want. The same question can return very different answers market to market.

One question per prompt

Keep each prompt focused on a single question. A prompt that bundles several asks produces a muddy answer and a trend that’s hard to read.

Start from the generated set

Voxoria generates a starting set of prompts during onboarding — begin there, then add the specific questions you know your buyers ask. For what each resulting metric means, see the Metrics reference.