Competitors
Every project has exactly one own brand — yours — plus the competitors you benchmark against. This set decides who you’re compared with in share of voice, average position, top brands, and every other competitive metric. Pick the wrong competitors and those numbers measure the wrong race. For how own brand and competitors fit together, see Core concepts.
Why benchmark
Section titled “Why benchmark”Visibility on its own tells you whether AI engines name you. It can’t tell you whether you’re winning. Competitors give every competitive metric a denominator: with the right set, share of voice becomes “how much of this conversation is mine versus theirs”, and top brands shows exactly who AI associates with each buyer need. Track the brands you actually lose deals to, not every company in your category.
Adding competitors
Section titled “Adding competitors”Open the Competitors page and click Add competitor. Give it a name, and optionally an overview, aliases, and a brand color so it’s easy to spot in charts. Voxoria starts including it in competitive metrics from the next daily run.
Most of your starting set is created for you during onboarding — Voxoria suggests competitors based on your brand and market, which you review before finishing. See the Quickstart.
Suggested competitors
Section titled “Suggested competitors”Voxoria also watches your tracked answers for brands being named alongside you that you aren’t yet tracking. It surfaces these in a Suggestions panel, where you accept a suggestion to start benchmarking against it, or reject it to dismiss it.
This keeps your competitive set honest over time. As AI engines start naming new players in your category, you find out — and decide whether they belong in your benchmark — rather than discovering them by accident.
The competitor detail page
Section titled “The competitor detail page”Click any competitor to open its detail page and see how AI talks about that brand, across the same tabs you get for your own:
- Overview — their headline visibility, share of voice, and sentiment.
- Channels — how they perform engine by engine.
- Features — the attributes and capabilities AI associates with them.
- Chats — the individual captured answers that mention them.
- Sources — the URLs AI cites and retrieves when discussing them.
- Topics — which buyer needs they show up for.
It’s the fastest way to understand why a competitor is beating you on a topic — and what their narrative is made of.
How competitors feed your metrics
Section titled “How competitors feed your metrics”Your own brand plus this competitor set form the universe every competitive metric is calculated against. Share of voice splits total brand mentions across exactly this group; top brands ranks within it; average position compares your placement to theirs. The number of competitors you can track depends on your plan. For the precise definition of each metric, see the Metrics reference.